The increasing level of competition in the world today means that companies have to be distinct in their management hence marketers should have aspects of superior customer relations. One of the most popular tools for managing marketing through multiple channels, e-mails, social networks, and mobile devices is the Salesforce Marketing Cloud (SFMC). However, for unleashing the potential that this platform possesses in real terms, assistance from a competent Salesforce Marketing Cloud consultant is mandatory. It is like having a consultant on the practical aspect of strategic business management, consulting on the workings of campaigns and guaranteeing that the marketing business is capitalizing on all the workings in the Marketing Cloud Salesforce.

In this article, the author attempts to explain the following: what does the Salesforce Marketing Cloud consultant do? Why do you need it? How can Salesforce Marketing Cloud change your business’s marketing process?

Salesforce Marketing Cloud Consultant: Why You Need One

Specialization in Strategic Marketing: A Salesforce Marketing Cloud consultant comes with a certain level of specialization in that area. That means knowing Salesforce’s tools and proposing solutions that fit the specific needs of your business to the letter. In the use of consultation services, a consultant will assist in the creation of campaigns ranging from the formulation of elaborate email marketing to the formulation of a segmentation list to target specific groups of the market.

They do not merely consultancy to know the mechanisms of the platform, but they guide on the overall strategy of consistent growth of marketing data. Digging into the customer data in the Salesforce Marketing Cloud, a consultant can see the patterns and trends to crack more successful campaigns and lead generation for businesses.

1. Salesforce Marketing Cloud: a success story of flawless integration: Salesforce Marketing Cloud can be cumbersome when applied without the help of a technologically trained specialist. A Salesforce Marketing Cloud consultant makes sure that the implementation process is smooth and solves its purpose in your business. From creating proper data models and defining customer journey here a consultant can lock into a position that SFMC integrates with other tools existing in your business – from Salesforce CRM to other systems.

One of the most important things to consider while working on Salesforce Marketing Cloud is its integration with your organization’s marketing strategy. A consultant is going to be aligned with your marketing and IT departments to determine particular requirements of the business and to set up elements of automation, segmentation, and reportage necessary to market your business successfully. This tailored implementation results in achieving faster time to value than the generic approach and enables you to create marketing campaigns with finesse.

1. Maximizing Platform Features: Some of the features available for marketers are numerous in the Salesforce Marketing Cloud and most organizations fail to harness them to the best because of poor understanding. There is always more to learn or discover about Salesforce Marketing Cloud, where a consultant can tweak the system for marketing purposes.

For example, they can assist with using Journey Builder to personalize the journeys their customers are on, or using Email Studio to automate email marketing campaigns, or Social Studio to manage and monitor the client’s social media presence. Consultants also help business clients to utilize Audience Studio for superior customer segmentation and targeting.

It has been seen that properly harnessing these features allows for the creation of more custom and, therefore, more effective marketing experiences for customers, which translates to better campaign outcomes.

The Marketing Cloud Developer

While it is the consultant’s responsibility to retain the big picture and manage the execution of the overall plan, it is the Salesforce Marketing Cloud developer who is crucial to the more detailed technical architecture and customization of the platform. To them, it denotes architects’ responsibility of ensuring that the overall technicalities of the platform including APIs, integration and models are well designed and fine-tuned for efficiency.

For instance, a Salesforce Marketing Cloud developer may come up with unique techniques of data interoperability between Salesforce and other systems. They also create one-off automation using Automation Studio or scripts written in SQL and AMPscript to further extend the capabilities of email content blocks or customer journeys that are unique for each customer.

In cooperation with the consultant, a developer makes sure that the technical side corresponds with the marketing plan. This cooperation also allows businesses to deploy campaigns in a quicker and more cost-effective way.

Benefits of hiring a Salesforce Marketing Cloud consultant:

The four principles for Improvement can be linked to the focused organization as follows:

1. Personalisation and customer engagement: Another tick in the Salesforce Marketing Cloud’s favour is that it allows organizations to extend highly individualized experiences to their customers on a massive scale. A consultant assists you in leveraging this power by running target data-driven campaigns that directly address each customer, their actions and the stage within the lifecycle. This can be done by implementing choices such as Artificial Intelligence-based customer segmentation and forecasts, retained in a Salesforce Marketing Cloud consultant.

2. Time and Cost Efficiency: This way, engaging a consultant saves you from the trial and error often associated with self-study of this type of system. They help to avoid entanglement in complex procedures to make the marketing teams look more into strategies and actions rather than programming. However, this is time and cost-efficient thereby guaranteeing your business optimal value for its investment in Salesforce Marketing Cloud.

3. Scalability for Future Growth: This is because as the business expands so do the requirements of the marketing aspect of the business. An expert in Salesforce Marketing Cloud can drive the need to expand your marketing ecosystem as demands come in. It allows your platform to be future-proof by being easily scalable to accommodate greater customer data, higher campaign traffic and diverse processes. This future-proofing also means that your marketing operations can grow in tandem with your endeavors.

Salesforce Marketing Cloud is a very powerful tool that when understood and equipped properly can revolutionize the marketing strategies of your business enterprise. A Salesforce Marketing Cloud consultant is a key person who needs to guarantee that an organization can unlock the potential of using this tool at every stage, including the conceptual and technical ones. Regardless of your need – be it increasing customer interaction, enhancing marketing automation, or simply taking marketing to the next level – it is always beneficial to turn to a consultant who knows what s/he is doing.

Using the assistance of the right consultant, your business will be able to properly implement data-driven, customer-specific marketing that will greatly improve customer satisfaction and revenues.

If your company’s marketing plan needs a boost, are you ready for the step up? Engage with 360 Degree Cloud for Salesforce Marketing Cloud solutions for successful targeted and data analytics-based marketing. Our consultants will help you with integration and can provide recommendations on how to get the most out of your process. Just give us a call to plan your order today – it’s that simple!